WHAT:

Häagen-Dazs New Flavor Day FREE ice cream event!

Sample one of the newest Häagen-Dazs ice cream flavors for free: Häagen-Dazs Vanilla Honey Bee. 

DATE/TIME:

Tuesday, May 13, 2008

4:00-8:00 p.m.

WHERE:

Any participating Häagen-Dazs shop. Check the shops locator on www.haagendazs.com for participating locations.

WHY:

This year Häagen-Dazs New Flavor Day honors the humble honey bee, responsible for pollinating one out of every three bites the average American eats, including ice cream. 

Honey bees pollinate more than 100 crops of nuts, berries and fruits – key ingredients in more than 40 percent of Häagen-Dazs ice cream’s most treasured all-natural flavors. But over the past several winters more than 25 percent of the U.S. honey bee population has vanished, which has the potential to affect some of our favorite foods and all-natural ice cream flavors.

Try the new Vanilla Honey Bee flavor at “no-risk” and learn about ways you can help these disappearing petite pollinators.